The problem:
Once a bottle gets into a consumer’s hands, there is no way to ensure authenticity without testing the liquid inside. A common way to counterfeit a bottle of wine or spirit is to purchase the real bottle, empty it and sell the bottle with a new liquid inside it, along with the real letter of authenticity. This happens a lot and owners will be none the wiser.

The solution:
At BlockBar, we’ve come up with a solution that means you always know that your bottle and the liquid inside it is real. The solution is to use NFTs.
By buying the wine or spirit as an NFT, the owner buys directly from the brand, confirming authenticity at the stage of purchase. The NFT acts as proof of ownership and verification of authenticity. After purchase, bottles are stored at BlockBar’s secure storage facility in Singapore until the owner redeems the bottle.

BlockBar is the world’s first direct-to-consumer digital platform that offers asset-backed NFTs direct from the world’s finest luxury wine & spirits brands. Each BlockBar NFT acts as a digital certificate of authenticity for a physical bottle (asset), removing the risk of counterfeit.

Each bottle, purchased by ETH or fiat, is securely stored at our temperature-controlled facility in Singapore for as long as the bottle owner desires. If owners wish to redeem their asset, BlockBar will ship the physical bottle to them at any time, anywhere around the world. At this time, the unique NFT associated with that bottle is burned. Bottle owners can also choose to gift or resell their asset-backed NFT on BlockBar’s Marketplace.

If you’re interested in exclusive spirits & fine wine NFTs, then head on over to our marketplace at BlockBar.com. #BlockBar #wineandspirits #NFTs

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